What is branding and why is it so important for your business?

Branding is more than just a logo.

When you think about your brand, you want to think about your entire customer experience: everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff.

When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your brand.

In short, your brand is the way your customer perceives you.

It is critical to be aware of your brand experience and to have a plan to create the brand experience that you want to have. A good brand doesn't just happen, it is the result of a well-thought-out and strategic plan.


Logos are the most reconised part of any brand. Enabling people to know who you are with a simple glance.


Typography is the font that you use as a brand. It's important to get the correct font to match your brand message.

Colour Schemes

Colours provide us with a sense of feeling when we see them. Having the wrong colours can give the wrong impression to your customers.


Keeping your layouts uniform through everything you do helps to build a strong brand image.


Sometimes companies want to have extra icons to enhance their brand, helping to keep them recognisable when they don't use their logo.


We have put our branding packages together to give you choice in what you want to get, while keeping the process of using us simple.